New Product in Marketing and Organization of its Production in Modern Conditions

Background and aim of study:

In today’s market, there are constantly changing needs of customers, and firms that are considered effective need to carefully monitor the trends in demand and take adequate measures to change the supply by improving old products (quality, attractiveness, price), taking into account the wishes of customers, or creating drastically new products that previously meet the needs. All these actions directly affect the achievement of the main goal of any company – making a profit, and therefore being competitive. The aim of the study: to analyze a new product in marketing and the organization of its production in modern conditions.

Research methods:

In work the method of the comparative analysis is used.

Results:

The main classifications of goods with the author's clarifications and additions of classification features were considered.

Conclusion:

The innovation factor plays a large role in the marketing activities of the company (enterprise). The process of creating a new product consists of several stages: the generation and selection of ideas, the development of the concept of the product and its testing, the development of market strategy, economic analysis, product development, test marketing, commercial implementation. Analysis of the processes of creating new products and practical activities of many enterprises in this direction testifies to numerous failures with a new product. Quality and competitiveness are important characteristics of a product.

Keywords:

new product, market novelty, production, economic feasibility, method, current conditions.

Copyright:

© 2018 Orlov N. M., Kovalenko E. A. Published by Archives of International Journal of Education and Science

DOI and UDC:

DOI 10.26697/ijes.2018.1-2.04; UDC 339.138(4/9)

Information about the authors:

Orlov Nikolay Mikhailovich (Corresponding Author) – [email protected]; Doctor of Sciences in Public Administration, Professor of the Department of Management and Public Administration, Kharkiv National University of Construction and Architecture, Kharkiv, Ukraine. Kovalenko Ekaterina Antonovna – Kharkiv National University of Construction and Architecture, Kharkiv, Ukraine.